As Seen In The Denver Business Journal, February 5, 2019

ATRIA’s south building, and new Crocs headquarters.

After more than a decade in Niwot, shoemaker Crocs Inc. will be relocating its corporate headquarters to Broomfield in 2020.

“Our business is strong and we continue to explore ways to meet the needs of our employees while investing in our future,” Andrew Rees, president and CEO of Crocs (Nasdaq: CROX), said in a statement provided by the company. “This is an exciting time to be at Crocs, and just like our iconic product, this best-in-class new headquarters will help our employees be comfortable in their own shoes.”

Crocs has occupied its current 98,000 square-foot headquarters at 7477 East Dry Creek Parkway in Niwot since at least 2004. The company’s new 88,000-square-foot headquarters will be just 13 miles away at 13699 Via Varra Road in Broomfield.

Shannon Sisler, Crocs’ senior vice president of global human resources, told Denver Business Journal that the company could not discuss the financial details of the company’s move due to the current earnings quiet period, but confirmed that economic incentives from the state of Colorado and the city of Broomfield played a role in Crocs’ move.

“It was just one piece of the puzzle,” she said.

In January, Colorado Economic Development Commission member approved $606,272 in job-growth incentive tax credits for “Project Playa,” an unidentified company believed to be Crocs, according to previous Denver Business Journal reporting. OEDIT leaders told Denver Business Journal that the company’s senior-leadership structure is spread out geographically, leading it to also consider Boston and Dayton for expansion. Crocs’ CEO lives in Boston.

Sisler confirmed that Crocs considered moving its headquarters to another state.

“We looked at all of our options and we decided Colorado was the best option,” Sisler said.

Sean Gould, OEDIT deputy director of business funding and incentives, previously said it was important to nab the Project Playa expansion because it gives Colorado an opportunity to invest in a hometown company that is on the rebound.