As Seen In the Boulder Daily Camera – March 10, 2015


New tenants at CTC include Graphic Packaging, Life Time Fitness and World Triathlon at 1795 Dogwood Street in Louisville.

Fenix Outdoor Imports and Ironman operator World Triathlon Corp. are moving their Boulder operations to Louisville, officials said Tuesday in conjunction with announcing a slew of leases that could bring hundreds of jobs to the Colorado Technology Center.

The six new leases at the 580-acre business park off South 96th Street and Dillon Road total 310,702 square feet and bring Etkin Johnson’s 10-building portfolio there to 100 percent occupancy, officials for the Denver-based commercial real estate firm said.

The regional business activity also spurred Etkin Johnson to move forward on plans for two speculative buildings at the business park: a 59,137-square-foot industrial and flex building under construction; and a 125,000-square-foot building set for construction in September.

“There’s not many options for quality, Class A, industrial/flex space along the 36 corridor,” said Ryan Good, executive vice president and partner at Etkin Johnson.

The new leases, some of which have taken as long as nine months to come together, are as follows:

  • Fenix Outdoor Imports LLC: 136,701 square feet at the newly constructed 1900 Taylor Ave. building
  • WhiteWave Foods Co.: 66,350 square feet at 1900 Cherry St., fully leasing the new building
  • Graphic Packaging International: 51,974 square feet at 1795 Dogwood St.
  • Life Time Fitness: 20,933 square feet at 1795 Dogwood St.
  • World Triathlon Corp.: 19,386 square feet at 1795 Dogwood St.
  • Medtronic Navigation: 15,358-square-foot addition to current 40,657-square-foot space at 1480 Arthur Ave.

For Fenix Outdoor Imports, the move across Boulder County will result in a doubling of the Swedish outdoor products company’s North American headquarters, said Doug Saunders, vice president of operations.

“We’re in our fourth year right now; we’ve been growing at really, really fast rates,” Saunders said.

With sales growing upward of 50 percent annually, the distributor of brands such as Fjallraven, Brunton and Primus has outgrown its 62,000-square-foot site at 7088 Winchester Circle in Gunbarrel. The new site will house offices, a showroom and distribution operations.

“What we’re trying to do is move to a space that supports the business’ needs for the next few years,” Saunders said.

Those needs could be significant. The current sales gains and rate of retail store expansion could equate to a tripling of Fenix’s 57-person workforce, he added.

Natural products company WhiteWave Foods previously announced plans to build out a new test kitchen and research-and-development facility at the Colorado Technology Center. After the acquisitions of companies such as Earthbound Farm and So Delicious, WhiteWave needed a larger culinary center than what was available at its North American headquarters in Broomfield, officials have said.

WhiteWave officials declined to disclose the number of employees that will work at the Colorado Technology Center.

Officials for Graphic Packaging International, a unit of Atlanta-based Graphic Packaging Holding Co. (NYSE: GPK), could not be reached Tuesday for comment. In 2010, Graphic Packaging shuttered a 150-person beverage-packaging plant in Golden, maintaining a small research-and-development workforce there.

Life Time Fitness is moving its Athletic Events division to Louisville from the fitness club and events operator’s headquarters in Chanhassen, Minn., said Amy Henderson, a company spokeswoman.

About 25 people will relocate to Colorado from Minnesota, and the Louisville office will fill out with roughly 55 employees by year’s end, she said.

Life Time will have a friendly neighbor in World Triathlon Corp., the Tampa, Fla.-based operator of Ironman races. Last week, the two firms announced the exchange of three races.

“I’m looking forward to sharing a parking lot with them in the next five years,” Ironman race director Dave Christen said, giving a laugh.

World Triathlon’s new space in Louisville is roughly the same size as its facility at 3550 Frontier Ave. in Boulder.

“Our term was up in our current location,” Christen said. “There’s a lot of development going on in that area; it’s just too much mixed-use for a warehouse space. … It would have some operational conflicts.”

World Triathlon and the other firms expect to complete their moves in the coming weeks and months, officials said.

Officials for Medtronic, which recently completed a $43 billion acquisition of medical-device maker Covidien, could not be reached for comment.

Alicia Wallace: 303-473-1332, or

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